Our Story

FOI ET FORME

was born from a simple question: what if athleisure could reflect our values?  I'm Selena, and I spent years searching for workout clothes that were modest, high-quality, and made by brands I wanted to support. When I couldn't find them, I decided to create them myself. FOI ET FORME is for the woman who shows upfor her workouts, her community, and herself. The woman who values intention over trends and knows that what we wear can reflect what we believe in. We're building this together, with care, with quality, and with you in mind. Launching 2026. Thank you for being here from the beginning.

 With love, Selena 🤍